In this guide, I’ll walk through:
Getting to know your audiences better by looking at six psychographic categories;
Understanding what’s at play in people’s minds and anticipating responses to strengthen messaging efforts; Creating a game plan by deciding which audience insights to weave into messaging; and
Getting inspired by others efforts to put Mindful Messaging into practice.
Keep in mind, this is a work in progress. I’d love to say I have all the answers. At this point, I mostly have good ques- tions. Cultivating a sense of curiosity will serve you well when practicing Mindful Messaging.