Communicating for Success
Ensuring MPA’s are Valued Marine Protected Areas (MPAs) are one of the most effective tools we have established to promote conservation and diversity in the ocean today. From the clear …
The Message Box Workbook
If you’re reading this, you’re probably interested in how you can share your science with the rest of the world. Too o<en, scien=fic knowledge is locked up in professional journals …
Mindful Messaging
In this guide, I’ll walk through: Getting to know your audiences better by looking at six psychographic categories;Understanding what’s at play in people’s minds and anticipating responses to strengthen messaging efforts; Creating a …
Discovering the Activation Point
Smart Strategies to Make People Act
Smart Chart 4.0
In 2002, the David and Lucile Packard Foundation asked if Spitfire could write the definitive how-to guide to communications planning. We knew it had to work for diverse groups advancing …
Communication Plan
Information is power. That’s why developing a smart and effective communications plan is so crucial. This workbook will help you lay out your communications game plan from start to finish …
